Komunikování společensky odpovědných aktivit chemickými firmami v ČR
Klíčová slova:
společenská odpovědnost firem, chemické firmy, komunikování CSR, ekonomická odpovědnost, sociální odpovědnost, environmentální odpovědnost, etická odpovědnost, filantropická odpovědnostAbstrakt
Companies of the chemical industry belong among the companies of the so called socially sensitive sectors. As such, they should make extended efforts in implementing the concept of corporate social responsibility (CSR), not only in the implementation of appropriate activities, but also in the communication thereof. This article aims to analyze and assess the level of communication of CSR activities in chemical companies in the Czech Republic in the economic, social, environmental, ethical and philanthropic sphere and propose measures to increase it. Although this level of is higher than the national average, it is still below the foreign levels. Ethical and philanthropic responsibility can be regarded as a particularly problematic area. Therefore, it is necessary to recommend communicating a wider range of high-quality, timely and unbiased information, applying internationally recognized CSR reporting schemes, using the tools of communication in the form of websites and social networks and sharing know-how within the partner networks.
